About Me

I've spent the last 12 years as a CFO, managing budgets up to $75M and helping grow one company from $3M to $10M in revenue. I've seen what happens inside businesses with clean, well-organized finances. And I've seen the expensive mess that happens without them.

Here's what I noticed along the way: the founders who struggled most weren't careless or bad with money. They just never got the foundations set up right, because nobody showed them how. They Googled “LLC vs sole proprietor” at midnight, picked something, opened a bank account, and hoped for the best.

That's why I started First Launch Finance. New business owners deserve the same financial footing that big companies get from their CFO, without the CFO price tag and without the jargon.

So if you're starting something and the money side feels overwhelming, you're in exactly the right place. No judgment about what you haven't done yet. No lecture about what you “should” already know. Just a clear, calm path to getting set up properly, so you can get back to the work you actually started your business to do.